The new gaming law came into force on January 1, 2019, which means that the bookmakers that want to offer their services to Swedish players need to have a license to be allowed to operate. However, there is no ban for Swedish customers playing on unlicensed gaming sites. On the other hand, unlicensed bookmakers will not be able to market themselves in Sweden, nor will payment service providers convey payment solutions to bookmakers that do not have a license. And just so you know, at Oddstoincome you will only find Swedish licensed bookmakers!
Marketing
The gaming law has taken a special focus on regulating bookmakers advertising which has until now been running more or less free. With the new gaming law, all marketing is expected to be moderate. In addition to this, marketing should also not exaggerate the possibility of profit and advertising must not claim anything other than that it is chance that ultimately determines if you win or lose. If bookmakers fail to comply with these new laws there will be hefty fines.
Better protection for the consumer
The protection for the consumer is strengthened with the new law coming in force. In addition to tightening the game advertising, the bookmakers are now forced to register and determine the identity of their customers. Furthermore, the bookmakers also need to take responsibility for excessive gambling. This is mainly seen by the fact that the gaming companies on their respective sides now more clearly present how their customers can limit their gaming, where the customers can turn if they need help for their gaming and where customers can shut themselves off. If a customer should shut down himself then this suspension applies to all licensed pages as there is now a national register.
How matched betting is affected by the new law
For us matched bettors, the most important question is how matched betting is affected by these new changes. We are still at an early stage of the new law, but so far the response from the gaming companies has not adversely affected matched betting. The bonuses have become fewer as there are some bookmakers that did not acquire a liecense, while the bonuses of the licensed companies have improved. The best news has still been that many bookmakers offer both old and new customers welcome bonuses, which means that even if you already registered with a bookmaker before January 2019, you can register again on the same bookmaker and still receive a welcome bonus. So just as before, matched betting offer a great opportunity to make some extra cash!
Licensed bookmakers
These are the bookmakers that are licensed to run a sport section;
- 888 Sweden Limited (888sport.se)
- Betfair International Plc (betfair.se)
- Bethard Group Limited (bethard.se, toto2.com, scandibet.com, letsbet.com, mychance.com, nightrush.com, betive.com, fastbet.com, bettoday.com)
- Betspawn AB (betspawn.se)
- Betsson Nordic Ltd (betsson.com/sv)
- Betway Limited (betway.se)
- Blue Star Planet Limited (10bet.se)
- BS Nordic Ltd (betsafe.com/sv)
- Casinostugan Ltd (casinostugan.com)
- Casumo Services Ltd (casumo.com/sv)
- Cherry Casino Sweden Ltd (cherrycasino.com)
- ComeOn Sweden Ltd (comeon.se)
- ElectraWorks Linmited (bwin.se)
- Enlabs.se (optibet.se, bestbet.com)
- Evoke Gaming Ltd (redbet.com)
- Expekt Nordics Ltd (expekt.se)
- Hajper Ltd (hajper.com)
- Hero Gaming Ltd (betser.com, speedybet.com)
- Hillside (Sports) ENC (bet365.com)
- Interwetten Gaming Limited (interwetten.se)
- Legolas Invest Ltd (legolas.bet)
- LeoVegas Gaming plc (leovegas.com)
- Lottomatrix Operations Limited (jackpot.com)
- MOA Gaming Sweden Ltd (mobilautomaten.com)
- More Tech Group Ltd (superlottoclub.com)
- Mr Green Limited (mrgreen.com)
- Multi Brand Gaming Limited (multilotto.com)
- NGG Nordic Ltd (nordicbet.com/sv)
- Paf Consulting Abp (paf.se)
- Pixel Digital Ltd (pixel.bet)
- Polar Ltd (coolbet.com)
- SafeEnt Limited (ninjacasino.com)
- Snabbare Ltd (snabbare.com)
- Spooniker Ltd (unibet.se)
- Svenska Spel Sport & Casino AB (spela.svenskaspel.se)
- Tipwin Limited (tipwin.se)
- TSG Interactive PLC (betstars.se)
- United Lottery Solutions Ltd (lottoland.se)
- Zecure Gaming Ltd (guts.com, gutsexpress.com, rizk.com)